SDM e-Learning システム

慶應義塾大学大学院 システムデザイン・マネジメント研究科
2015年度春学期 授業シラバス
KEIO UNIVERSITY GRADUATE SCHOOL OF SYSTEM DESIGN AND MANAGEMENT
Syllabus for Spring semester 2015


アントレプレナーシップ / ENTREPRENEURSHIP

担当教員
Instructor
春山 真一郎、Bruno Dammizio、Karl Burrow、湊 宣明
開講日程
Date and Slot
木曜日3時限 Thursday 3rd


開講場所
Class Room
    C3S10
授業に関する連絡先
Contact Address for Inquiry Regarding the Course
    haruyama@sdm.keio.ac.jp
科目概要(詳細)
Course Description
    Entrepreneurship lecture teaches basics of entrepreneurship and students will learn not only by sitting in a class but also doing group projects.
    Lecture contents include Design thinking tools, Value Proposition, Business Model Canvas, For-profit and non-profit organization, Cost Analysis and Market Projection, Business model, Investment Evaluation, and business plan. Students will do 500 yen Project and other projects.


主題と目標/授業の手法など
Objective and Method of the Course
    Entrepreneurship lecture teaches basics of entrepreneurship and students will learn not only by sitting in a class but also doing group projects. Lecture contents include Design thinking tools, Value Proposition, Business Model Canvas, For-profit and non-profit organization, Cost Analysis and Market Projection, Business model, Investment Evaluation, and business plan. Students will do 500 yen Project and other longer projects.
教材・参考文献
Textbooks and References
    Textbooks and references will be shown in a class.
提出課題・試験・成績評価の方法など
Assignment, Exam and Grading Details
    group project presentations and reports
履修上の注意
Notification for the Students
e-learning開講の有無
Availability on e-learning System
    e-learningを開講しない
授業計画
Course Schedule

    No.1 2015/04/09 Introduction and 500 yen Project [Practitioner] (By Shicnirhi Haruyama, Karl Burrow, Bruno Dammizio)
    We will introduce Entrepreneurship lecture and course overview. We will give an assignment of 500 yen Project to students and students have to produce the results in one week.

    No.2 2015/04/16 500 yen Project Presentation[Interactive] (By Shinichiro Haruyama, Nobuaki Minato, Karl Burrow, Bruno Dammizio)
    Students will give presentations of 500 yen Project results.

    No.3 2015/04/30 Design thinking tools for entrepreneurship[Practitioner] (By Shinichiro Haruyama,Karl Burrow)
    Students will learn design thinking methods of how to empathize, define, ideate, prototype, and test a new idea. Ideation methods includes brainstorming, scenario graph, value graph, customer value chain analysis. Students will also learn JTBD (Jobs-to-be-Done) concept and tools for understanding customers.

    No.4 2015/05/07 Value Proposition[Practitioner] (By Shinichiro Haruyama, Karl Burrow)
    Pre-class Assignments: A lecture on the Value Proposition
    Canvas/Customer Development. Read pages 1-55 of Value Proposition Design. (How to create products and services customers want)
    What is your product or service? How does it differ from an idea? Why will people want it? Who’s the competition and how does your customer view these competitive offerings? Where’s the market? What’s the minimum feature set-minimum viable product (MVP)? What’s the Market Type? What was your inspiration or impetus? What assumptions drove you to this? What unique insight do you have into the market dynamics or into a technological shift that makes this a fresh opportunity?
    Participants will learn how to design, test and iterated value propositions with business models to decrease the risk of innovation Slide Presentation on the Value Proposition Canvas

    No.5 2015/05/14 Business Model Canvas[Practitioner] (By Karl Burrow)
    What’s a business model? What are the 9 parts of a business model? What are business model patterns? What are hypotheses? What is the Minimum Feature Set? What experiments are needed to run to test business model hypotheses? What’s “getting out of the building?” What is market size? How to determine whether a business model is worth doing? A lecture on one of the 9 building blocks of a business model. Going from Idea to Business (Getting from and Idea to a Business Model). Understanding the business environment – Context, Drivers, & Constraints. Read pages 14-49 of Business Model Generation. Slide Presentation on Business Model Canvas, 9 building blocks, patterns, & various types of Business Models, Slide Presentation overview of integrated Business Model and Value Proposition Canvas.

    No.6 2015/05/21 For-profit and non-profit organization [Practitioner] (By Karl Burrow)
    What are the differences between profit and non-profit business models? Understanding SVP (Social Value Proposition) Social Enterprise Design 3rd party funded and community based business models. Micro-finance and Micro-credit business model patterns. Overview of the Business Model Canvas and 9 building block for social enterprises (Non-Profit Business Model Canvas). Slide Presentation on Business Models for Non-Profits, Community Funded, and Microfinance/Microcredit.

    No.7 2015/05/28 Business Model[Practitioner] (By Karl Burrow)
    Deep dive analysis and understanding the differences between business model and business plan. Understanding & Validating PRODUCT/MARKET FIT -the connection between their Value Proposition (what product or service they were building) and the Customer Segment (who they were building it for.). Hypothesis testing, Pivot and Validation in customer discovery. Slide presentation on Business Models vs Business Plan and Customer Development.

    No.8 2015/06/04 Mid-term Presentation on Business Model [Interactive] (By Shinichiro Haruyama, Nobuaki Minato, Karl Burrow, Bruno Dammizio)
    Team presentations on their “lessons learned” from prototyping & understanding business models, to getting out of the building and iterating and/or pivoting business models.
    Note that lectures 8 and 9 will be given on the same day. This lecture will be held from 10:45 to 12:15.

    No.9 2015/06/04 Cost Analysis and Market Projection[Practitioner] (By Nobuaki Minato)
    Introduce tools to analyze cost of developing your idea, pricing of your product/service, and estimating market size and minimum required quantity to make your business model become profitable. Key words: Cost Breakdown Structure, Fermi Estimate, Pricing Strategy, Break Even Point Analysis, etc.
    Note that lectures 8 and 9 will be given on the same day. This lecture will be held from 13:00 to 14:30.

    No.10 2015/06/11 Guest Speech by Mr. Bruno Dammizio[Practitioner] (By Bruno Dammizio)
    Mr. Dammizio shares some of his insights on entrepreneurial practices he learned / deployed in his information technology company, from startup as sole founder, to a 400 person successful and highly respected private Canadian IT company. He will also field questions, as time permits.

    No.11 2015/06/25 Investment Evaluation-1: Theory[Practitioner] (By Nobuaki Minato)
    Introduce the fundamentals of finance to compute economic value of an investment. Key words: Time Value of Money, Fee Cash Flow, Discount Rate, WACC (Weighted Average Cost of Capital), Present Value (PV), NPV (Net Present Value), IRR (Internal Rate of Return), Pay-back Period, etc.
    Note that lectures 11 and 12 will be given on the same day. This lecture will be held from 10:45 to 12:15.

    No.12 2015/06/25 Investment Evaluation-2: Application[Practitioner] (By Nobuaki Minato)
    We hold a hands-on workshop to develop a quantitative investment evaluation model using MS-EXCEL Spread Sheet. Each student must bring his own personal computer.
    Note that lectures 11 and 12 will be given on the same day. This lecture will be held from 13:00 to 14:30.

    No.13 2015/07/09 Business Plan[Practitioner] (By Shinichiro Haruyama, Karl Burrow)
    We start with business model and business plan differences. Students will learn what a business plan is and why a business plan is needed. Process needed for business planning and what is needed to write in a business plan will be taught.

    No.14 2015/07/16 Student Presentation (1)[Interactive] (By Shinichiro Haruyama, Nobuaki Minato, Karl Burrow, Bruno Dammizio)
    Students do their presentations of projects.
    Note that lectures 14 and 15 will be given on the same day. This lecture will be held from 10:45 to 12:15.

    No.15 2015/07/16 Student Presentation (2)[Interactive] (By Shinichiro Haruyama, Nobuaki Minato, Karl Burrow, Bruno Dammizio)
    Students do their presentations of projects.
    Note that lectures 14 and 15 will be given on the same day. This lecture will be held from 13:00 to 14:30.



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