C3S10

Lectures and group projects.

haruyama@sdm.keio.ac.jp

Entrepreneurship lecture teaches basics of entrepreneurship. Lecture starts with an introduction followed by a 500 yen project in which student groups actually do a mini-project with a funding of 500 yen. Students will then learn design thinking tools for entrepreneurship to come up with innovative business ideas, and learn value proposition which is very important for a successful business.
Exponential thinking and exponential organization are also taught to come up with fast growing business to solve a global societal and technological problems. Each student will give a presentation of new ideas to solve global problems. After the voting, student groups will be formed to do group projects. Core competence, competitive environment analysis, value chain analysis and customer segment analysis will be taught. Business model is taught along with business model canvas. After business plan writing, student groups will do final presentations.

Entrepreneurship lecture teaches basics of entrepreneurship. Lecture starts with an introduction followed by a 500 yen project in which student groups actually do a mini-project with a funding of 500 yen. Students will then learn design thinking tools for entrepreneurship to come up with innovative business ideas, and learn value proposition which is very important for a successful business.
Exponential thinking and exponential organization are also taught to come up with fast growing business to solve a global societal and technological problems. Each student will give a presentation of new ideas to solve global problems. After the voting, student groups will be formed to do group projects. Core competence, competitive environment analysis, value chain analysis and customer segment analysis will be taught. Business model is taught along with business model canvas. After business plan writing, student groups will do final presentations.

1. Alexander Osterwalder, Yves Pigneur Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, "Value Proposition Design: How to Create Products and Services Customers Want", Wiley, 2014

2. Alexander Osterwalder, Yves Pigneur, "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", Wiley, July, 2010

3. Salim Ismail, Michael S. Malone, Yuri van Geest, Peter H. Diamandis, "Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it) ", Diversion Publishing, 2014

group project presentations and reports

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No.1 2018/04/12 Introduction (By Haruyama, Burrow, Rebolledo-Mendez)
We will introduce Entrepreneurship lecture and course overview. We will also give a one-day 500 yen project as a homework.

No.2 2018/04/19 500 yen project presentation (By Haruyama)
Students will present the 500 yen project which they have done in one day.

No.3 2018/04/26 Design thinking tools for entrepreneurship (By Haruyama)
Students will learn design thinking methods of how to empathize, define, ideate, prototype, and test a new idea. Ideation methods includes brainstorming, scenario graph, value graph, customer value chain analysis. Students engage in some prototyping for ideation.


No.4 2018/05/10 Value Proposition (By Burrow)
Participants will learn how to design, test and iterated value propositions with business models to decrease the risk of innovation. Read Value Proposition Design.

No.5 2018/05/17 Exponential Thinking and Abundance Mindset (By Rebolledo-Mendez, Haruyama)
We will teach what "abundance" means and will identify 5 ways society thinks in scarcity, and do at least one proposal for a startup that attacks that problem. Please read the book "Abundance: The Future Is Better Than You Think".

No.6 2018/05/24 Individual Presentation of New Ideas to solve Global Problems (By Haruyama, Burrow, Rebolledo-Mendez)
Each student will present a new idea to solve global problems. Students will vote for favorite ideas.

No.7 2018/05/31 Core Competence and Competitive Environment Analysis (By Haruyama)
Each student will present a new idea to solve global problems. Students will vote for favorite ideas.

No.8 2018/06/07 Mid-term Group Presentation on Business Proposal (By Haruyama, Burrow, Rebolledo-Mendez)
Student teams present their business proposals.

No.9 2018/06/14 Value Chain Analysis and Customer Segment Analysis (By Haruyama)
Students will lean value chain analysis and customer segment analysis and do group discussions.

No.10 2018/06/21 Business Model (By Burrow, Haruyama)
Students will learn the connection between the value proposition (what product or service they were building) and the customer segment (who they were building it for.).

No.11 2018/06/28 Business Model Canvas (By Burrow, Haruyama)
Students will learn business model canvas that is a business model framework to help understanding the business environment and constraints. Read the book “Business Model Generation”.

No.12 2018/07/05 Exponential Organization (By Rebolledo-Mendez, Haruyama)
We will show basics definitions and examples of exponential organizations and its concepts of SCALE and IDEAS. SCALE means the following: Staff on demand, Community & Crowd, Algorithms, Leased Assets, and Engagement, and IDEAS means the following: Interfaces, Dashboards, Experimentation, Autonomy, and Social. We will identify 1 company that could adopt exponential organization and how it should do it. Read the book "Exponential Organizations".

No.13 2018/07/12 Business Plan Writing (By Haruyama)
Students will learn what is needed to write in a business plan.

No.14 2018/07/19 Student Presentation (1) (By Haruyama, Burrow, Rebolledo-Mendez)
Students do their presentations of projects.

No.15 2018/07/19 Student Presentation (2) (By Haruyama, Burrow, Rebolledo-Mendez)
Students do their presentations of projects.

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