No.1 2018/10/10 Introduction to Marketing (By D. Moore, T. Toma)
In this lecture I will discuss the relation between invention and innovation, the uncertainty of market analysis and the importance of the first three customers.
No.2 2018/10/10 Introduction to Marketing (cont.) (By D. Moore, T. Toma)
Continued
No.3 2018/10/11 Financing (By D. Moore, T. Toma)
In this lecture, I will discuss how to finance your new company including angel investments, venture capital and the expectations of the investors.
No.4 2018/10/12 Review (By D. Moore, T. Toma)
Review of homework.
No.5 2018/10/12 Intellectual Property (By D. Moore, T. Toma)
I will discuss what is IP and the importance of intellectual property to a startup company.
No.6 2018/10/13 Review (By D. Moore, T. Toma)
Review of homework.
No.7 2018/10/13 Presentation Skills (By D. Moore, T. Toma)
I will discuss how to give an effective presentation for investors.
No.8 2018/10/19 Presentation Practice [Interactive] (By D. Moore, T. Toma)
Presentations of business opportunity.
No.9 2018/10/19 Personal History of Gradient Lens (By D. Moore, T. Toma)
This lecture will review my personal history of starting a company and how many mistakes were made and we still survived.
No.10 2018/11/05 Venture Company Visit (By T. Toma)
Visiting venture companies in Kawasaki or Yokohama to meet technical entrepreneurs and their laboratories. (NOTE: Date has not been fixed yet, so it may be changed due to ventures availability.)
No.11 2018/11/05 Venture Company Visit (By T. Toma)
Continued
No.12 2018/11/05 Venture Company Visit (By T. Toma)
Continued
No.13 2018/11/07 Final Presentation [Interactive] (By D. Moore, T. Toma)
Final presentations of business opportunity. Prof. Moore will join online from University of Rochester.
No.14 2018/11/07 Final Presentation [Interactive] (By D. Moore, T. Toma)
Continued
No.15 2018/12/21 Wrap Up (Report submission due) (By D. Moore, T. Toma)
Final reports on Business Opportunity and Venture Company Visit will be due on 12/21. No class attendance required.